Skip to main content

Pacchini & Sons provides market-wide solutions across the grocery industry. We check every product listed, every visit.

We believe our deep Australian FMCG knowledge, grocery industry expertise and outstanding personalised service achieves excellent outcomes for our clients.

For our suppliers, manufacturers, and importers these outcomes include wide brand distribution, awareness, and repeat sales.

For our retailers, these outcomes include customer and brand loyalty, repeat sales, and good margins.

For consumers, these outcomes include efficient, cost effective access to preferred brands.

Pacchini & Sons provides a full-service business, tailoring the level of service depending on the needs of the client:

  • Head Office account management
  • New line submissions
  • Promotional planning and execution
  • Trading terms negotiation
  • Range reviews
  • In-store merchandising
  • Planogram implementation
  • Price surveys.

Capture the independent market

While major supermarket chains account for more than 80% of the grocery sector, a substantial percentage remains in the independent market. The independent market should be an important part of any company’s sales strategy.

Pacchini & Sons has strong foundations in the independent market and can assist clients break into this sector by negotiating entry and servicing costs. Specifically, we can provide you with turn-in orders for direct to store delivery, cross docking, or warehouse delivery.


Our national partner Superlink provides Major Chain Head Office representation, trading terms negotiations, new line submissions, promotional planning, range reviews, planogram implementation, and in-store merchandising.


Only one pallet or one carton? Pacchini & Sons can tailor a cost-effective solution to meet individual client needs. We offer direct to store distribution, DC, or warehousing solutions – from your local deli or fruiterer to independent grocers to MSOs and major chains. Our distribution services include de-stuffing, palletising, and storage.

Our NSW network covers all retailers in the grocery industry and through the excellent reputation we have with our clients, your brands have access to wider distribution, customer loyalty, and repeat sales.


Pacchini & Sons have a wealth of experience importing goods. Paired with our deep knowledge of the Australian FMCG grocery industry, we can guide clients through customs clearance, permit applications, biosecurity, quarantine, and quality assurance. We can further assist you with container transport to or from port, freight forwarding, freight rates and goods consolidation.

Sales and merchandising

Pacchini & Sons leads the way with state of the art sales and merchandising technology. Our Opmetrix Field Management system gives you accurate, live data. Our entire field team is equipped with iPads to record and transmit data on the status of your products at store level, in real time – you won’t have to wait until the next fortnightly or monthly report if urgent action is required. Our system also allows our field team to provide you with images and instant feedback on in store promotions, media campaigns and competitor activity.

Our friendly field staff engage on a personal level with contacts sector-wide to ensure professional presentation of your product. Pacchini & Sons merchandisers ensure:

  • Maximum distribution
  • Planogram compliance
  • Store presence and representation
  • Correct pricing
  • Stock rotation to eliminate out of date stock
  • Adequate stock levels on shelf and in reserve
  • Accurate market/competitor information
  • Comprehensive survey information.

Our national partner business Superlink also uses the latest technology and reporting to provide clients with real time sales and merchandising data.

Sales Representation

Pacchini & Sons uses our own trained sales force to develop and maintain long term relationships with our stores and deliver cost effective sales for our clients.

We can sell into DC (distribution centres) or direct to store. We can pull stock through from the Metcash warehouse or provide turn-in order sales. Tell us what you need and we will tailor a solution to suit you.

Our Sales Team works hard to sell your new products and maintain optimum shelf exposure.


Pacchini & Sons’ NSW warehouse management systems ensure efficient operations and processes, reducing costs to our clients. Our temperature-controlled, secure warehousing safeguards your products. We maintain cold-chain integrity for ambient, chilled, and frozen products. We offer direct to store distribution solutions using our own trucks.

National warehousing and distribution are available through our partner business Superlink and carefully selected 3PL (third party logistics) providers.

Let’s grow your brand!

Contact the Pacchini & Sons team for more information. Contact us